![]() "Honestly, I don't care for much of it," she says. While the model-cum-activist has her own Instagram account, she's not big on the social media phenomenon. "It's just very different – but it's also opened up possibilities for girls who might not have been seen before." However, she refuses to dismiss the new generation of models who have found fame through Instagram. Or you could just be a beautiful girl posting pictures of yourself and get discovered that way." Today, you can gain a bunch of followers doing a dance in a cute bikini and suddenly, you're a superstar. "You don't necessarily have to do the work of going to Milan and then to Paris or New York, trying to find the right photographer, artist, or designer to see you. "I guess you can be a supermodel today just by building followers," she told us. Having spent nearly three decades in fashion, she's seen a lot of change, good and bad – and that includes the way in which models find fame. Valletta has fought hard to combat slave labour in clothing factories, ensuring that her own business has trackable, measurable standards for its workers. She set up her e-commerce site, Master & Muse, which focuses on ethical fashion. Later on in her career, after a battle with drug and alcohol addiction, the Oklahoma-born model began campaigning about the darker side of the garment industry. "I was quite responsible, uptight and worried – I'd tell myself to chill out." "If I could give my younger self some advice at that time, I'd tell her to enjoy the ride and don't be afraid to ask questions," she told us. She's worked in the industry for nearly 30 years (a rare and impressive feat), and is considered one of the original Supers, alongside Kate Moss, Naomi Campbell and Cindy Crawford. ![]() Amber Valletta has always had more to say about the fashion industry than most models dare to.
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